Title
TELECOM ITALIA ALICE - INSTALLATION

Client
Telecom Italia, (Italy).

Technical
Interactive Multimedia - Installation stand

Event
A pitch.

Description
Concept designs for an interactive touch-screen presentation to be used in the national departure lounge of Fiumicino Airport, Rome. Includes the concept of a "CONSUMER MAGNET" - a one minute introduction, which attracts attention and invites people to watch, listen and interact with the eight video screens. Each displaying different stories and lifestyles reflecting the diverse ways of using ALICE, the ADSL broadband service. Each lifestyle reflected the target audience, in this case, typical airport uses.

Alex Rowbotham was commisioned to form a concept and initial designs for a working promo.

Agency
Rotella and Partners S.p.A.