Title
LEGGERE LA CITTA' (part three of a trilogy)

Client
ACER - Associazione Costruttori Edili di Roma e Provincia (Italy).

Technical
3 screen/projector presentation, ratio 10:3, 5 min. Dataton Watchout using mixed media including live video input (3 inserts). Approx. screen size 2.3 x 7 m.

Event
ACER 2009, annual conference, Auditorium, Rome, Italy

Description
This third multivision conference opener defined the city as a layering of history and personal stories that weave every day to define the areas of housing, giving the work of building a cultural function as if like the one that sets out to write a novel or to compose a symphony. In fact, today becomes a mediating construction of imagination, possibility, technology and individual and collective needs, to the definition of the city that does not exist.

AGRfoto provided some existing library stock, Alex Rowbotham programmed Watchout in addition to creating the primary design, artwork and art direction. Original soundtrack by Sandro Di Stefano. Voice-over in Italian. After Effects sequences created by Mauro Scaramella. Remaining material and media assets created and/or supplied by the agency. Producer/Director - Aldo di Russo.

Agency
Unicity S.r.l. / Aton