Title
CENTRO

Client
UDC - Unione dei Democratici Cristiani (Italy).

Technical
7 screen/projector presentation, ratio 8:1. (60 secs.) Dataton Watchout using mixed media integrating live video input (3 inserts). Screen size 56m x 8m.

Event
UDC 2007, annual conference, Rome, Italy

Description
The Center, was the metaphor for an audio-visual projection as a huge stage backdrop at this annual conference. A massive canvas where each speaker was confronted with his own ideas. Not a wallpaper, but a context for each speaker. The system was operated for three days strictly live which also allowed last minute changes when required.

Alex Rowbotham programmed the 60 second Opener using Watchout in addition to creating the primary design, artwork and art direction. Due to time restraints and complexities most imagery was sourced from stock libraries. Original soundtrack by Sandro Di Stefano. Remaining material and media assets created and/or supplied by the agency. Producer/Director - Aldo di Russo.

Agency
Unicity S.r.l. / Media&Project