Title
BIT 2002 MILAN

Client
Hertz (Italy).

Technical
Vertical video wall, looping 1 min. Six partner videos running on six seperate LCD displays incorporated into the stand.

Event
International Tourism Exchange - trade show - BIT (Borsa Internazionale del Turismo) 2002 in Milan.

Description
The coming together of Hertz with six partners (Nissan, EuroDisney, ClubMed, Touring Club Italia, and Notturno Hotels) to introduce the new on-line service for tour operators/travel agents, provided by Hertz.

Alex Rowbotham provided concept design, storyboards, asset creation and art directed the final composition produced using After Effects.

Agency
Unicity S.p.A.